Coming up in September, Ms. Jennifer Hudson plans to launch the Jennifer Hudson Collection for QVC. She told WWD,
“I feel like I represent every woman. I’ve been on both sides of the fence. I’ve been a big girl and now whatever this is, the average size, whatever you want to call it. But I wanted the clothes to be where any girl could wear it — no matter what size you are — and you could feel comfortable in it.”
“I’m the legging queen. What I love about a legging is, again, it’s a piece you can dress up or down and it’s still comfortable.”
QVC EVP Doug Howe explained why their working with Jen saying, “She has this great Cinderella story, an aspiration for different women. We don’t overtly go out to target someone who is Hispanic or African-American. We never look at it that way. It all starts with the person’s story and product. That dictates who buys it.”
Hmmm, are you intrigued?
