In a nutshell, Mega star Lady Gaga is releasing a perfume, Fame. The perfume is the first ever black eau de parfum that sprays clear and becomes invisible once airborne! Whatcha talking ’bout Willis?
The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame. Translation: It looks black in the bottle but won’t stain your clothes and it smells like honey, saffron, apricots, orchid, and jasmine- WOW!
I would love to smell the Gaga concoction, but I would definitely spray it on my skin before getting dressed.
The ad campaign was directed and photographed by Steven Klein; the bottle was designed with Nick Knight.